Clickk Marketing Funnel Platform

A platform where content creators can connect with fans, get their input, and share special offers.

Product Designer: Suttida Srinuan
Timeline: June 2023 – October 2024 (9 months)
Tool Stack: Figma, FigJam, Discord, Linear
Devices: Responsive Web App (Desktop & Mobile)
Industry: B2B, Social Media (Marketing Funnel, Social Media Platforms)

Prevent overlaps and errors during multitasking.

Notifire - Notify + Remind Mobile App Design

Full Case Study · 5 min read

Prevent overlaps and errors during multitasking.

Notifire - Notify + Remind Mobile App Design

Full Case Study · 5 min read

Clickk Marketing Funnel Platform

Clickk is designed to help content creators connect with fans and promote their exclusive offers.

Product Designer: Suttida Srinuan

Timeline: Initial Design: January - June 2023 (6 months)
Pivot to the final design: July - October 2024 (9 months)
Tool Stack (Design) : Figma, Fijam, Discord, Linear,
Platform: Web and Desktop App

Category: Marketing Funnel and Social Media Platforms
Industry: B2B, Social Media

Problem

Loss of customer retention and sales loyalty.

When fans lose interest or connection, creators risk lower engagement and fewer repeat supporters. Building trust, offering value, and keeping interactions meaningful can help retain loyal fans.

Clickk's Mission

Convert leads into loyal customers

Regain customer interest by offering free content straight to their email after they sign up with a simple SSO.

Process Summary

Discovery

What are the business goals? (Lead generation, user engagement, conversions)
Who are we designing for? (Content creators and marketers)

Content Creators – Needed tools to monetize their content, build a fan community, and drive engagement.
Marketers – Wanted an effective marketing funnel, audience insights, and conversion tracking to optimize campaigns.

1

Define

Tight Deadlines – Focused on core features first, optimizing secondary elements later.
User Engagement – Ran A/B tests to improve onboarding, sign-up flows, and feature adoption.
Customization Needs – Designed flexible content management tools that allowed creators to personalize their funnels.
Monetization Clarity – Provided clear revenue tracking dashboards to help creators optimize their earnings.

2

Prototype

Develop – Created wireframes & interactive prototypes in Figma.
Test – Conducted usability tests with content creators and marketers to refine key features.
Iterate – Made fast updates based on real user feedback.

3

Sucess metrics

After the soft launch, we test the View-to-Conversion Rate, Net Promoter Score (NPS), and the amount of time users save by using Clickk Poll

View to conversion rate — checking how many people actually take action after seeing the poll.
Net Promoter Score (NPS) — seeing how likely users are to recommend Clickk Poll to others.
Time saved — finding out how much quicker things get done with Clickk Poll compared to before.

4

Research Findings

20-50%

Sales Funnels Increase Conversions

We gathered insights from 6 interviews with content creators who have between 5k and 30k subscribers.

5 billion+

Active Social Media Users

people are active on social mediawith video content being the most popular among Gen Z.

69%

watches video content

to learn about new innovations or product reviews for educational purposes.

30%–50%

Lose their earnings

Content creators lose 30%–50% of their earnings to platform fees, ad revenue splits, and transaction costs.

Persona (Primary User)

The creator was struggling with low engagement, not enough visibility, and keeping fans interested.

They tried different platforms, including email automation services, but nothing worked, leaving them frustrated with the same old ways of promoting content.

We kicked off the project by first understanding content creators and marketers, their pain points, challenges, and what they truly need. Then, we took a deep dive into the effectiveness of existing marketing tools in the market. To refine our focus and tackle the challenge strategically.

We used the How Might We (HMW) approach to pinpoint key opportunities and guide our direction.

How Might We make the buying journey more fun and engaging?

After the customer lands in the Clickk community, the next most important step is figuring out how to capture their contact information by encouraging them to sign up, without disrupting their experience.

Fans can interact with each other about the content, create groups, share, and invite friends.

Live Chat

Onboard the new-comers

1 Click SSO

To give new visitors more control on Clickk, the team tried different ideas and decided to use a sign-in pop-up when users try to interact with content in the fan community. After multiple designs, we found that the most intuitive pup-up is the one with white space.

User Flow

After understanding the key steps the user's customer takes, this is the final user flow that structures the MVP.

Consistent components maintain a smooth design and development flow.

Style Guide

Explore Clickk's Key Features

Clickk Edtior

Customizable offers linked to a specific URL.

In Clickk's editor, content creators can create offers from scratch, including lead magnets, polls, quizzes, and galleries, and embed them on main URLs to engage with leads and gather insights.

Fan Comunity

The direct URL from a different platform will appear here.

Main Platform Account

Offers types

E.g., this icon shows a quiz that's coming up at the timestamp.

Fans can interact with each other about the content, create groups, share, and invite friends.

Live Chat

Offer stream

When the video plays at a certain timestamp, the offer on the right side will appear and stream in real-time.

Lead Magnet

Once fans interact with the lead magnet, it will be sent directly to their email after they sign up.

Fan Community

Get Free Offers

Fans can easily access free offers made with Clickk’s editor. With just one click, they can unlock things like a free gallery, a free e-book, and more in the future. This simple setup helps turn leads into loyal customers.

This design addresses the project's goal by converting leads into loyal customers.

Unique Selling Point (USP) on Live Product

Lead Magnets

Clickk simplifies lead capturing by delivering exclusive content directly to fans' emails after they sign up.

Clickk's Poll
Saved 50 mins on survey

Users saved up to 50 minutes on customer surveys by utilizing Clickk's polls, which offer real-time analytics on the Clickk dashboard without complex processes.

Usability & Outcome

10%

New visitors

After signing up with Clickk, content creators noticed a 10% boost in visibility to new audiences, helping them reach more people and grow their fan base

9/10

Recommended to other influencers

Users find Clickk super intuitive to use, adding polls and galleries is a fun way to connect with fans. They love it so much, they’re recommending it to other influencers

0.6%

View to conversion rate

0.6% increase of conversion, compared to the original platform.

50 mins

Saved on customer survey

Users saved up to 50 minutes on customer surveys by utilizing Clickk's polls, which offer real-time analytics on the Clickk dashboard without complex processes.